did rebel yell bourbon change its name did rebel yell bourbon change its name

So it made sense that something with the name rebel in it was referencing the nickname given to the Confederates in the Civil War. Landon Sampsell We will never go there again. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. I honestly dont see what the big deal isbut then again, Ive never visited KD nor grew up in the south. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. I can appreciate why some people are upset though. I live in Alaska, by the way. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018. I had to do some sleuthing to see what you were referring to. Also, Kings Dominion had an Old Virginia area and cues that it was trying to include some connections to the state. Getting a little punchy here, down in the DeepSouth . Even though I cant think of a past event where anyone was upset or protested, it could happen. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. Both new variants will be in a750mL bottle with screened-printed labelgraphics and at 90 proof. It seems, though, that Rebel Bourbon still sources its whiskey from Heaven Hill as the bottle dons the statement bottled for Lux Row Distillers. In 2019 Rebel Yell began rebranding. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Yep, they did. The last thing, and maybe most important, is a low price tag. It is high-proof and made from corn. The sound of the yell has been the subject of much discussion. Aaron joined the drinks industry in 2013. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Maybe next time I'll have to make my sarcasm more evident!!! Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. Even though you can definitely find some on Kings Dominions Facebook page. 1872) to form the Stitzel-Weller distilling company in 1910. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . It paragons description, that yell! As this article mentioned the rebel yell is not an offensive name. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". That is really lame. Shoddy_Ad7511 6 mo. Otherwise I would hate to see a Dueling Dragons -> Dragon Challenge -> scrap heap project happen. As one of the minority that might get offended, I am certainly not. Rebel Yell was a term used to describe the battle cry of the confederate army. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. So, if youre new to the bourbon category and want to try a wheated bourbon drinking experience without taking a hit in your wallet, Rebel Bourbon is a great starter brand to give a try. "Rebel Yell will always be Rebel Yell. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. With the updated packaging,now is the perfect time to capitalize on thismomentum. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Rebel Yell Bourbon is often left out of the wheated discussion. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Ive been going to this park for years but now its tainted. However, the addition of ice makes things a little better. These bottles may appeal to those looking for a private-label wheated bourbon experience. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. I do understand how the move may look like the recent trend happening around the country to remove Confederate statues and monuments. And he said, "Well if you don't pick it up we're thinking of picking it up." But for a while, it was common knowledge the main supplier was Heaven Hill. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. Racer 75 is fine, as long as they actually RACE the trains! Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website This topic has been inactive for at least365 days, and is now closed. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". You should all be fired. When Iwas a kid in my early/midteens,one of the guys in our small group that hung out together had an older brother. People who don't think it tastes very good refer to it as Rebel Scum. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. This product is available only in our gift shop, and it may not always be available in a particular size. Lets take a look at how much a bottle of Rebel Bourbon will cost you. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. I certainly wont miss the kind of people who are that offended, by a name change and dont know the difference between youre and your, (as in your pleasing the pc crowd), or dont know how to spell Busch Gardens. This change is still being implemented on retail shelves. But Racer 75? In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . 'Woh-who-ey! In 2019 Rebel Yell went through a rebranding effort. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. It started with a new bottle design and a new marketing campaign. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. How it starts deep and ends high, how it rises into three increasing crescendos and breaks with a command of battle. Especially for those of us from the south. For more information, please see our Just went to Kings Dominion with my 7 and 9 year old sons. The brand bounced ownership, eventually landing in the Diageo portfolio. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. MEET OUR Extended family. Cookie Notice It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. The reason is because it is cheap and good enough. For the best. Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. I dont claim to speak for or represent anyone. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. However, in 2020 the rebranding effort went to removing Yell from the bottle. Consider this similar product. Billy Idol's song "Rebel Yell" was named after the whisky. Please feel free to start anew thread on the subject. It was becoming my go to, especially for its price point. Edit: Watching this yo-yo up and down has been hilarious. The standard price of Rebel Yell used to be right around the $12 mark. In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. Alcohol on the plane: how much can you drink on long flights? The Luxco distillery is located in Louisville, Kentucky. I dont remember ever seeing any historical theming or educational features. Changing it just seems to serve no purpose and make the park seem more bland. Alcohol: 50%. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. So OK, change the name. The 75 refers to 1975, the year that the ride opened. He found two historical recordings of two different soldiers from two different states (North Carolina infantry, and Virginia cavalry), and he claims they sound nearly identical. As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. For Blood Oath Pact No. The original name of the company was W.L. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. To be truthful, this kinda pisses me off. Lets be honest were talking about a $15 bottle of bourbon. As one of those small minority it has never really bothered me either. The people that rebelled against the United States because they thought they should be able to own people are bad. The Rebel Yell brand is currently produced at the Luxco distillery. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Recently, the brand dropped the word Yell from the name, which means that you may currently find bottles with either Rebel Yell or Rebel Bourbon on shelves. Why did they HAVE to choose such a name in the first place? By 1984, Rebel Yell was distributed nationally. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. Those were some good times. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. Lets pour ourselves a glass and find out. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. The rebel yell has also been likened to the scream of a cougar. So, lets take a look at this old timer and see whats in that bottle. I thought that moniker just applied to Ole Miss fans. Waitis that name potentially offensive? A big, round body with a palate that follows the nose - honey . It was not that; it was the Southern war cry."[10]. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. If youre looking for a bourbon thats sure to get you noticed, rebel yell is the way to go. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. The important thing is that the whiskey inside the bottle has stayed the same. In 1972, the Stitzel-Weller Distillery went out of business. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. I've heard the 10-yr is the same juice from the Old Fitz decanters. Perhaps as a result, availability is limited, and prices may vary. who-ey!' Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. Im only speaking for myself and the people I encountered. Photo Credit By He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. The brand was established after Prohibition in the 1940's. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Rebel Reserve will also be updated and now called Rebel Yell Small Batch Reserve. Powered by Invision Community. Disgusted with the name change. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. When it was launched, it was only available south of the Mason-Dixon line. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Press J to jump to the feed. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Be More Rebel. I am curious why the rebranding. The Confederate yell was intended to help control fear. An approximation of the yell can be heard in the 1951 film The Red Badge of Courage, starring Audie Murphy. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. With that effort, the price has went up a bit, too. As a result, to avoid further confusion, we used the names interchangeably throughout this post. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. At last it grew too dark to fight. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. . I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. The entire Rebel Yell brand has been rebranded in conjunction with the release of Rebel Yell 100. Finish: Sweet honey and light pepper and spice. Reviews and discussions are encouraged, check out the stuff we've compiled in the sidebar and our review archive! TheBand of Rebels program will be revampedand refreshed to coincide with the launches. For the purists. Well see if this changes soon now that Lux row Distillers hits the four year mark. On this Wikipedia the language links are at the top of the page across from the article title. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. Rebel Yell Single Barrel 2017 Release. Privacy Policy. ELTepes 2 yr. ago That's good to know. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. "[4] The Library of Congress has a film from the 1930s of a dozen or so veterans performing the yell individually and as a group. Rebel Yell is one of those old throwbacks. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. The original time-honored Rebel Yell recipedates back to 1849, when it was invented atwhat would become the Stitzel-WellerDistillery. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. The yell has often been linked to Native American cries. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Im sure theyll be hitting the clearance rack soon. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. More than 150 yearslater, Rebel Yell is bridging the gap betweenits proud heritage and modern times to honorthe universal spirit of rebellion that lives onin each of us. Rebel Yell went through a rebranding effort which brought about a couple changes. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! This is funny. NDPs dont often disclose the source whiskey for their brands. Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Some Texas units mingled Comanche war whoops into their version of the yell. Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. With these changes also brought about a hike in the price. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. All Rebel Yell packaging has been updated toproduce a robust, uniform shelf presence forthe entire brand family. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. If youre looking for a winter drink, this Rebel Yell 100 bourbon is the way to go. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Without fail, it was Yellowstone or Rebel Yell. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. So the arguments that this is another move to erase history arent accurate in my opinion. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. His idea was to create the whiskey in small batches and distribute them solely in southern states ("rebel yell" being a term used for a particularly unique battle cry . Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. The Rebel Yell is still available for purchase. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. The whiskey is made from a mash bill of corn, rye, and barley. In January 2021, Luxco was acquired by Midwest Grain Processors MGP the countrys largest third-party producer of sourced whiskey products. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. I guess Billy Idol needs to rerecord "Rebel Yell." The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. But again, I was never personally offended and never knew anyone who was. Caving in to such ridiculousness. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. The W.L. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. A wheated bourbon. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Luxco was a relatively small NDP and rectifier. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. I actually went to the store today to buy some bourbon as my 1.75L bottle of Rebel Yell was finally getting low. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. Check out what we are up to! Thank you. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated 'bonded style' bourbon that retails for about $20 for a 750mL bottle. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels.