Please see our privacy policy for more information. 2023 Fortune Media IP Limited. Bellettini proclaimed herself to be a perfectionist; and although this can be helpful to produce meticulous work, she also recognized how it does not allow for mistakes; and, mistakes are critical on the journey to growth and success. However, under Francesca Bellettini's guidance, the rebadged Saint Laurent has been remarkably successful. Later, at the investment bank Deutsche Morgan Grenfell in London, she helped pitched deals to luxury fashion houses, and in the process met Patrizio Bertelli, chief executive of the Prada Group. Opinion: No Country for Alzheimers Patients, Opinion: Common Sense Points to a Lab Leak, Opinion: A Nikki Haley and Vivek Ramaswamy Victory, Opinion: Overruling the District of Columbia on Crime. Bellettini encouraged everyone to always be curious. View the profiles of people named Francesca Bellettini. Francesca Bellettini was appointed president andchief executiveof Saint Laurent in July 2013. Their brand offers an escape to people, which during this unparalleled time in our world, is vital. Francesca Bellettini with creative director Anthony Vaccarello and Franois-Henri Pinault, chairman and chief executive of Kering "That is something that you learn in banking," she adds.. Showing Editorial results for francesca bellettini. Already, as soon as Vaccarello arrived, they had made the decision to always wait one year to mark down the current collection. Good morning, WMPW readers! We focused even more on what we could control, staying focused on the things we could do better, she explains. PARIS The Vogue Paris Fashion Festival gathered industry voices from heritage brands to startups; traditional retail to digital; casting agents to supermodels. Its no longer about brand loyalty so much as in being at the forefront of peoples minds, said Gail McInnes, fashion industry expert and CEO of Stylist Box. This documentary-style series follows investigative journalists as they uncover the truth. Such was Slimanes influence that many industry analysts predicted his departure would lead to a reversal of Saint Laurents recent growth. Nevertheless, Bellettinis success was not easy to achieve. It was an anecdote from the early times of her career when she attended a meeting. As an Italian national, Bellettini grew up loving fashion and beauty, noting how her hometown, an influential street fashion hub, was inspiring. What was truly striking, however, was when Bellettini explained her out-look on life: if Plan A fails, Plan B will never be a watered-down version; instead, both paths will take her down something remarkable and exciting. We support credit card, debit card and PayPal payments. Francesca Bellettini | Kering Francesca was Worldwide Merchandising and Communications director at Bottega Veneta, and Strategic Planning & Associate Worldwide Merchandising Director at Gucci. That means you risk having more leftovers. Smaller categories such as silk, jewellery and eyewear are also booming, contributing to growth. Gucci became the first brand to go public, attracting business administrators to the sector. Will Others Follow? The chief executive officer of Saint Laurent last year steered the brand's revenues past the barrier of one billion euros, or $1.11 billion at . A great sales force can make a difference, in terms of proposing a silhouette. Renaming a world-famous brand is never advisable. Whilst at the Italian leather goods and ready-to-wear brand, also owned by Kering, Bellettini oversaw merchandising, visual display and communications and was instrumental in the brands repositioning and popularity in emerging markets. In the summer of 2013, Slimane announced his bold decision to rename a fashion house that had been a fixture of the luxury scene for over half a century. Speaking of Gen Z, she says the key is to be authentic. She doesnt use mascara or foundation. Hear the latest economic, business and market news, as well as global, national, and local news. She doesnt wear hose even in the dead of winter. analyse how our Sites are used. We use Bellettini holds a degree from Bocconi University in Milan and began her career as an investment banker in London, working for Goldman Sachs, Compass Partners and others. An Italian woman who had never run a company, lived in Paris or learned the unwritten codes of French society, she was considered a strange choice to become chief executive of Yves Saint Laurent, the ultimate French brand, in 2013. Nowadays, I see that the consumer approaches Saint Laurent from every product category depending on what they want, said Bellettini to BoF. Escucha 'Nice to Meet You (Acoustic Live Solo)' de Francesca Michielin en Apple Music. When describing why she chose Goldman Sachs International over other companies, she said that the company felt like a family. Alex Murdaughs Trial Lasted Six Weeks. After Prada, she jumped to Helmut Lang, to Gucci and then to Bottega Veneta, where she was communication and merchandising director, living comfortably in Lugano, near Milan. International Womens Day happened to coincide with the campaign. Bellettini says: The work that Anthony has been doing in terms of diversity of age, sex, gender, color, body type, as judged on a 360 basis, has been quite impressive, still being able to communicate the brand. The rue de Bellechasse headquarters was the idea of Francesca Bellettini, president and CEO of Yves Saint Laurent. Daniel Lee's surprise exit from Bottega Veneta, The Long View by Vogue Business: The fashion CEOs take on resale, LVMH fashion sales climb despite concerns in China, Saint Laurent is the new rising star at Kering. 2023 The Business of Fashion. Markdowns are now limited to controlled environments meaning few private sales dedicated to selected clients and outlets, which she calls a legitimate channel with very small overlap of clientele with stores. Saint Laurent Paris is consistent throughout, from manufacturing to customer service, with every employee at every level aware of the brand identity and carrying on their jobs with a full understanding of the story they are telling.. The creative director responded to Bellettini with, So you did not like the rest? Bellettini drew attention to how important it is to respect designers and understand the pressure they have on their shoulders. Bellettini has overseen a radical rebranding, overhauling the company from within Image: Nico. 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Check if your YSL continues to grow that number. A record number of women made Britains rich list, Yves Saint Laurents chief exec talks about managing a successful fashion business, and in one area of Silicon Valley, women rule. Under Bellettinis leadership and Vaccarellos creative guidance, Saint Laurent has continued its unprecedented rise. She lets me be totally free. Bellettini notes that tourists and local customers shop differently: tourists are in search of a better price but know what product they want, while locals are more selective. Francesca Bellettini | BoF 500 | The People Shaping the Global Fashion While she was working as an investment banker, the fashion industry was flourishing. Saint Laurent CEO Francesca Bellettini on the making of a $1bn brand 2016 Saint Laurent achieves 26 per cent year-on-year growth. Elon Musks Twitter is dying a slow and tedious death, Who to fire? The ad campaign had almost run its course, and Saint Laurent did not respond to the criticism. Bellettini says: Anthony always created a very compelling and complete collection and the show in March 2020, featuring colored tailoring jackets and latex pants, gave visibility to its offer variety. Yet, what was most eye-opening was when Bellettini explained that, in fact, we must focus on choosing a job that suits us the most; we must focus on finding work that ignites a spark. Sustainability, another pressing topic for fashion brands to consider alongside growth, is a priority, Bellettini says. The enshittification of apps is real. Bloody hell!. Francesca Bellettini began her career in London as an investment banker, working at Goldman Sachs International, Deutsche Morgan Grenfell and Compass Partners International. This required their team members to take on unique responsibilities, for instance, those who work at the stores as sales assistants were trained to become sales assistants over the phone. Now, we have arrived at a level of quality that is so high that we can use them for trimmings of some products. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. I said, I met Mr. Bertelli and he offered me the job of my life, and I can leave banking, she recalled. This, Bellettini maintains, also translates to improved business from travellers a key strategy given the huge potential of travel retail. Not long after the name change, the company continued its transformation by appointing Bellettini as its new CEO, replacing Paul Deneuve, who changed industries to work under Apple CEO Tim Cook. When I met him, I was incredibly impressed that he was not at all afraid of the challenge. If you judge everything he has been doing since he has arrived and the inclusivity he has expressed from the first campaigns, I hope people are able to recognise that. Our Q3 performance in China was very strong, with excellent growth in-store and online. 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